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product news: Addition joins KitKat brand

John Wood ·

Nestlé Confectionery is making its second launch in six months from its flagship brand KitKat.

The new KitKat Bites Peanut Butter sharing bag will join KitKat Bites which launched in September.

The launch will be supported by a media campaign from 3rd March, with a spend of almost £3m, featuring TV, digital and social media, and is expected to be seen by 40 million people.

Haseeb Rahman, business unit head – KitKat and biscuits, said: “KitKat is one of the UK’s favourite and most iconic chocolate brands, and this new launch is a win win for consumers and retailers alike as it combines the growing consumer trend for peanut butter products with the growing popularity of sharing confectionery.

“Indeed KitKat is the ideal brand for this launch as ‘KitKat and peanut butter’ have already proven to be a successful flavour combination, with KitKat Chunky Peanut Butter one of the best loved variants in the range.

“Retailers looking to maximise sales should be sure to stock up as soon as possible to ensure consumers can’t miss them when the media campaign launches and awareness is at its highest.”

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