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product news: Mars Ice Cream introduces new lines

John Wood ·

Mars Ice Cream is launching its Mars and Snickers ice creams in a tub format.

The Mars ice cream tub encompasses creamy dairy ice cream with smooth caramel and crunchy chocolaty pieces, while the Snickers ice cream tub delivers a combination of roasted, crunchy peanuts, smooth caramel and chocolate with dairy ice cream.

Phil Shaw, general manager for Mars Ice Cream said: “It’s clear that tubs, and share-at-home products are driving growth within the ice cream category. The Mars and Snickers brands are well-loved by consumers, and lead the category in bars – so the new tubs are sure to be a winning combination.

“With eye-catching packaging and familiar brand appeal, we are sure that the tubs will bring consumers to the frozen aisle and will soon become a favourite, of consumers and retailers alike - emulating the success of our bars.”

The Mars and Snickers ice cream tubs are available now, with an Rrp of £3, from SHS.

01452 378500

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