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product news: Premier extends cake-on-the-go range

John Wood ·

Following the introduction of its Cake on the Go range in April, Premier Foods is launching Cadbury Mini Rolls Raspberry in a twin-pack format.

Sarah O’Neill, head of cake on the go at Premier Foods, commented: “We’re thrilled with how our Cake on the Go range is being received and we are looking to continually develop our offering to make sure it is what shoppers are looking for. The original Cadbury Mini Roll has been a big contributor to the growth of on the go cake and by offering our Raspberry variant as a twin-pack, we are providing something different in a market of predominantly non-fruit flavours.

“Thirteen per cent of shoppers visit a convenience store to buy food to go products and this new addition, which already has a loyal fan base in the take home cake market, offers shoppers a product from a brand synonymous with quality, in a fun flavour.”

Cadbury Mini Rolls Raspberry twin packs are available in a case size of 12, carrying a MRSP of 89p.

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