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product news: Moma gives porridge new look

John Wood ·

Oats brand Moma has launched a new look range of Porridge Sachet Boxes.

The redesigned packaging is intended to emphasise the key product benefits to consumers, with on pack flashes including ‘high fibre’ and ‘gluten free’.

The boxes still feature Moma’s signature bright colours for optimum stand out on shelf, and the new fin-like shape aims to reinforce the convenience of the porridge sachets which are quick and easy to prepare and provide an on-the-go breakfast option.

The new packaging design also features a new bike visual on the front to emphasise to consumers that all of the ingredients are derived from farms and brought back to the busy working world, to ensure Moma consumers are getting only the best tasting and highest quality ingredients in their porridge. The boxes will also include clearer, visual instructions on the back of the pack to emphasize the speediness of the Moma porridge sachets.

Tom Mercer, Founder of Moma Foods, said: “Here at Moma we understand the importance of providing consumers with convenient, healthy and satisfying breakfast options. Our new-look Porridge Sachet Box design will ensure optimum stand out on shelf and help retailers tap into the growing demand for natural, healthy, free-from products”.

020 8692 7979

www.momafoods.co.uk

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