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Costcutter launches brand transformation

04 November, 2016
Page 7 

A Welsh forecourt will be one of six convenience outlets trialling the new Costcutter Supermarkets Group brand announced last month. The brand transformation is called Shopper First, which the company describes as "the most important announcement in our 30-year history".

Six stores will go live with a pilot of the new look and logo in December. The Shopper First Programme was launched at Costcutter Supermarket Group's annual Conference and Expo, and includes:

a new Costcutter brand designed to connect with shoppers, stand out from the crowd, and make Costcutter retailers more relevant to the lives their shoppers live;

a new in-store design for Costcutter stores, delivered in a unique, fully flexible modular approach that allows retailers to invest at a pace that suits their individual needs; and

complete offers so that retailers can fully deliver their shoppers' priority missions Top Up, For Tonight, Treat and a new Food To Go offer.

The cost of the full shop refit will be about £80,000, according to Costcutter Supermarkets Group customer director Jenny Wilson, who added that Costcutter will "assist" retailers.

Costcutter Supermarkets Group undertook an in-depth study of shoppers, to individual store level, so each retailer in the group now has access to detailed shopper profile data.