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product news: Crabbie's highlights rugby links

21 October, 2016

A chance to win a range of rugby themed prizes and weekends away are part of an on-pack offer on single 500ml glass bottles of Crabbie’s Alcoholic Ginger Beer.

The promotion underlines Crabbie’s growing association with rugby, as the brand is activating a number of sponsorships and partnerships across the UK, including as the official partner of Scottish Rugby Union, and exploring a number of club and grassroots opportunities in England and Wales.

The on-pack promotion will run from October to end of March 2017 on 500ml glass bottles of Crabbie’s Alcoholic Ginger Beer Original and Scottish Raspberry. To enter, consumers will need to purchase a promotional bottle of Crabbie’s Alcoholic Ginger Beer, and then simply log onto the Crabbie’s website to enter their unique code. They will instantly discover if they are a winner.

Instant win prizes include vouchers for clothing firm Blacks and Crabbie’s branded beanie hats, getting involved with rugby through Mizuno sports bags and enjoying the game at home with Now TV Sports passes and subscriptions to Rugby World magazine. At the end of each month, all entries will automatically go into a monthly grand prize draw, where Crabbie’s fans can win selected match tickets or a weekend away.

Michelle Chadwick, senior marketing controller for Crabbie’s Alcoholic Ginger Beer, commented: “The Crabbie’s On Pack Offer highlights the brand’s long-term commitment and association with rugby, as well as providing support for grassroots clubs and players.

“We’re expecting lots of Crabbie’s fans to get involved as there are plenty of rugby themed prizes and others which will appeal to non-rugby supporters too.

“The on pack offer will also help to improve distribution and rate-of-sale for Crabbie’s Alcoholic Ginger Beer throughout the off trade.”

www.crabbiesgingerbeer.co.uk