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product news: Freddo dives into drinking chocolate

30 September, 2016

Cadbury’s Freddo brand is leaping into the Cadbury drinking chocolate range in a bid to bring new consumers to the hot beverages category. The new Cadbury Freddo drinking chocolate was tested with a Mumsnet consumer panel and nearly four out of five of the panel said they would purchase this product for their families and would recommend it to a friend.

Given that Mondelez International leads the drinking chocolate market with a 68% share (Nielsen data), and the Cadbury Freddo brand has a well-established 30-year heritage, appealing to parents with families, this makes for an ideal partnership.

Suitable to be consumed hot or cold, it comes in 179g jars delivering approximately 29 servings per jar. Rrp is £1.49

0870 191 7343

www.mondelezinternational.com