Forecourt Trader

Double refreshment

06 April, 2006
Page 54 
New from Coca-Cola Enterprises is Oasis Fusion, a range of still water and fruit juice drinks, which have no added sugar and are aimed at women. There are two contemporary flavour combinations: passion fruit & vanilla and fusion berry & elderflower. The launch has 3m-worth of marketing support including sampling.
Meanwhile, new limited-edition Coca-Cola with Lime will be available for six months in distinctive green 500ml and 2-ltr bottles. Following in the footsteps of Diet Coke with Lime, which was launched last year and is now worth 31m, the new variant is supported by a 1.2m campaign, including a new TV ad on air for two months.08457 10 20 30