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Belgian block comes to UK

06 April, 2006
Page 54 
Kraft Foods has announced the UK launch of premium chocolate range Cote d'Or - a brand that is already well-established in Belgium.
There are two variants: Cote d'Or Experiences Lait Intense and Noir 70%, both in 100g tablets with a rrp of 1.29.Sarah Petts, communications manager for Kraft Foods, says the product will appeal to an increasing number of consumers who are trading up from mainstream confectionery products towards those that offer a premium treat. The brand will be supported by a 5.2m media spend.01243 236 101