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Maxol to supply more Henderson sites
Published:  16 September, 2016

Maxol has secured a contract with the Northern Irish Spar distributor Henderson Group to supply three service stations.

The stations, in Glenavy and Broughshane in County Antrim and the Donegal Road, Belfast, increase the Maxol-branded network with the Henderson Group to a total of 25 service stations across Northern Ireland.

Maxol first partnered with the Henderson Group in 2009 and said that with this newest venture sales revenues are expected to total £250m over the next five years.

The re-brand to Maxol has been completed at Glenavy and will be introduced at the other two service stations in early November.

Kevin Paterson, Northern Ireland retail manager for Maxol, said: “We are delighted to have won the contract to supply fuel under the Maxol brand to the three new service stations. This extends our total number of sites in Northern Ireland to 95. It is also a great endorsement from Henderson’s on the level of service that we provide and the strong equity in the Maxol brand. We look forward to introducing our new modern forecourt signage and in accepting the Maxol fuel card at all of these new locations.”

Ron Whitten, Henderson Group’s chief finance officer, said: “We are delighted that Maxol has won a further three service station fuel supply contracts with the Henderson Group. It is vital to our business that we remain at the heart of the local community and this latest contract announcement further strengthens the strategic partnership of two local indigenous companies and provides a strong platform for growth for both companies moving forward.”