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Wrigley's fiery gum

06 April, 2006
Page 54 
Wrigley is introducing a hot new addition to its Extra brand. Extra Fire will be available in packs of 10 pellets and promises to give consumers a fiery burst of minty breath freshening. The new variant will replace Extra Mountain Frost. The launch will support the growth of the Extra brand and complement Extra Ice gum, which was launched last year.