Forecourt Trader

UB's mini marvels

06 April, 2006
Page 54 
United Biscuits UK (UBUK) has launched Mini Cheddars Morso's in 150g bags, aimed at the adult sharing market. Available in three flavours, Morsos are bite-sized cheese biscuits with a light and flaky texture, topped with cheese sprinkles.
Meanwhile, the brand's core ranges have been re-formulated to address growing health concerns. Mini Cheddars Original will now contain 30% less saturated fat and 10% less sodium, as well as no MSG or artificial colours, flavours or preservatives. All other flavours and the Crinklys range will also be reduced in fat by 30% and 40% respectively. UBUK is investing 1.5m to support the relaunch. Bold new packaging will communicate the nutritional benefits.0800 138 0813