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product news: Florette diversifies into food to go

19 August, 2016

Salad brand Florette is set to diversify its product range with the launch of Tasty & Balanced protein salads.

Available through Ginsters Van Sales Company, the Tasty & Balanced range will propel the salad specialist into the food-to-go market.

The new leafy-based range presents on-the-go consumers with a high protein, low carbohydrate lunch option. Incorporating Florette’s fresh and healthy salad ingredients, the Tasty & Balanced product range will be available to purchase from September.

Florette’s Tasty & Balanced range offer consumers a choice of two flavours – tuna and sweetcorn and sweet chilli chicken both under 221 kcals per serving. The salads are served in a deep dish bowl and come with a dressing, sprinkle sachet and fork.

Out of home channel controller at Florette UK and Ireland, Tracy Southwell, explained: “Consumer research into the food to go market shows we are now more health conscious than ever – but making healthy choices can be particularly difficult to fit into a busy lifestyle.

“Our insight found that on-the-go consumers are looking for tasty options that are fresh, convenient and nutritious, as well as being easy to use straight from the pack – and our Tasty & Balanced range is just that. Providing a little bit of ‘feelgood on the go’, our expansion into the food to go market presents the opportunity to reach new consumers, who may not have tried our products before.

“We looking forward to entering this market and hope our new protein salads will go some way to addressing concerns over the lack of healthy options available in the category.”

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www.ginsterstrade.co.uk