Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

A slice of the action

01 May, 2005
Page 57 
McVitie’s is relaunching its range of ‘eat now’ cakes with the addition of six new products.
Chocolate Digestive Flapjack, Fruit Flapjack, Toffee & Caramel Flapjack, and Toffee & Apple muffin join McVitie’s existing range of flapjacks and muffins.And the launch of Caramel Shortcake Slices and Chocolate Digestive Slices sees McVitie’s enter the slices category for the first time.The new products and relaunch will benefit from the £8m investment in the McVitie’s brand this year. 0208 234 5000