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product news: Haribo extends into new impulse formats
Published:  29 July, 2016

Haribo is extending its top-selling brands into new impulse formats. There are two new 38g bags: Hearts and Rings from Starmix. Another new line is Tangfastics Stixx, a bar that boasts the tangy taste experience loved by consumers but in a new soft and chewy texture.

Then there’s the new Maoam Pinballs stick pack, offering 10 tingly pinballs in an on-the-go format. Each portion-controlled treat has an rrp of 30p.

Hayley Johnson, marketing manager for Haribo, said the firm was “introducing good value treats that will add fun and excitement into the confectionery aisle”.

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www.haribo.com