Forecourt Trader

product news: Mattessons teams up with Robbie Savage

29 July, 2016

Meat snack brand Mattessons Savagers has teamed up with football pundit Robbie Savage to create the ‘ultimate savage’ campaign.

Activity across social media includes a leaked UniLad video of him pitching advertising ideas to Mattessons.

Victoria Southern, marketing manager for Mattessons, commented: “We are extremely excited to be working with football legend Robbie Savage to promote our meat snacking sub-brand Savagers. He is a key influencer for our target audience and will help create awareness, buzz and excitement about our new snacking range.

“Our new campaign will put Mattessons in a prime position to continue driving incremental growth to the £113m meat snacking category, and unlock the untapped adult snacking opportunity.”

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