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product news: Jack Daniel's launches PMPs

22 July, 2016

Jack Danielís, the UKís no.1 whiskey brand, is launching new price-marked packs (PMPs) across its pre-mix range.

From August, Jack Danielís and Light Cola will be available in pre-mix format priced at 3 for £5, joining stablemates Jack Danielís and Cola and Jack Danielís Tennessee Honey and Lemonade, which are available now.

Jack Danielís has supported its pre-mix offering this summer with activity in 3,359 grocery and convenience stores - targeting the at home drinking occasion. There has also been a greater focus on consumers drinking premix chilled on-the-go, with activity in 4,740 convenience and independent stores. To further the support, 5.2 million limited edition cans have been produced to celebrate the 150th anniversary of the Jack Danielís Distillery.

www.jackdaniels.com