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product news: Jack Daniel's launches PMPs

22 July, 2016

Jack Danielís, the UKís no.1 whiskey brand, is launching new price-marked packs (PMPs) across its pre-mix range.

From August, Jack Danielís and Light Cola will be available in pre-mix format priced at 3 for £5, joining stablemates Jack Danielís and Cola and Jack Danielís Tennessee Honey and Lemonade, which are available now.

Jack Danielís has supported its pre-mix offering this summer with activity in 3,359 grocery and convenience stores - targeting the at home drinking occasion. There has also been a greater focus on consumers drinking premix chilled on-the-go, with activity in 4,740 convenience and independent stores. To further the support, 5.2 million limited edition cans have been produced to celebrate the 150th anniversary of the Jack Danielís Distillery.