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Fibrelite announces new branding and global brand positioning

Fibrelite has launched new branding to reflect its new global market positioning. The leading manufacturer of composite manhole covers, believes it is time to innovate its branding as a reflection of its new market positioning on a global scale as part of OPW and Dover, while maintaining its commitment to innovation as it continues to grow into an increasing number of new industries.

Fibrelite has led the way in composite technology since 1980 with the design of the world’s first composite manhole cover as a prototype for Esso UK to eliminate health and safety issues associated with traditional heavy metal covers. From there, Fibrelite grew as the retail petroleum industry adopted their covers as the industry standard, now selling to over 80 countries worldwide with manufacturing facilities on three continents.

Fibrelite continues to evolve, with key events including the opening of a US manufacturing plant in

2005 and Malaysia in 2010, which saw record sales the year immediately following its opening.

Fibrelite was then acquired by OPW in 2013, a global leader in fully integrated fuel handling and

control solutions. 

 OPW is owned by Dover Corporation, a diversified global manufacturer

with revenues of over $8 billion, specialising in the fluids, energy, engineered systems and

refrigerated food and equipment sectors.