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product news: Lucozade Energy has relaunches 250ml slimline cans

27 May, 2016

Lucozade Energy has relaunched its 250ml slimline can range with a new look which will be available in Orange, Original and Pink Lemonade flavours.

The newly designed cans are being supported by in-store activation, which will includes a suite of point of sale materials to catch the attention of consumers in store. Following the launch of the new Lucozade Zero range in May, the low calorie orange variant will also be available in the 250ml can format later in the year.

The new slimline cans are supported by the £3m wider ‘Find Your Flow’ media campaign which involves TV, radio and outdoor advertising. Lucozade Energy’s brand campaign includes a call to action specific to the can relaunch, encouraging consumers to ‘crack open, crack on and Find Your Flow’.

Lucozade Energy senior brand manager Ashleigh Roberts said: “We are really excited about the Lucozade Energy can relaunch and the stylish new design. For consumers, these single-serve cans provide an easy ‘grab and go’ option for those moments throughout the day when we all need a refreshing break.

“More and more consumers are seeking out “drink now” canned soft drinks and with strong sales to date we’re confident that the new look cans will be a successful addition to the Lucozade Energy range”.

The new look slimline cans are available within wholesale, grocery and impulse channels at the recommended retail price of just 59p (PMP) and 69p (non-PMP).

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