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product news: Imperial unveils limited edition L&B packs

20 May, 2016

Imperial Tobacco’s Lambert & Butler and L&B Blue will be available from June in limited edition packs, as part of the “Lambert & Butler says ‘Hi’” campaign.

Lambert & Butler Silver’s special ‘Sunday best’ packaging says “Hi to trusted, premium quality”. Meanwhile, L&B Blue says “Hi to banter since 1901” with its limited edition design.

Imperial Tobacco brand manager Madeleine Pearce commented: “One in four packs sold in the premium sector today is Lambert & Butler Silver, while L&B Blue’s total market share has catapulted to almost 4% since its 2014 launch.

“Lambert & Butler is an iconic British cigarette, and these limited edition ‘Hi’ packs celebrate both the class and heritage of L&B Silver plus the sassiness of L&B Blue. Retailers looking to increase their sales should ensure they stock up on both these profit-driving tobacco brands while the offer lasts.”

Lambert & Butler Silver limited edition packs are currently available in King Size, Full Flavour 20s in standard packs only at £8.85 RRP. L&B Blue limited edition packs are currently available in King Size, full flavour 19s in both standard pack at £7.35 RRP and price-marked packs at the same price.

Meanwhile, the full Lambert & Butler range is available in both standard and price-marked packs, while stocks last.

0117 963 6636

www.imperial-trade.co.uk