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product news: Mentos range extended

13 May, 2016

Mentos has extended its range with the launch of Mentos Shakies, a new multipack containing four rolls, ideal for sharing.

Mentos Shakies brings three new tastes with each pack containing Strawberry Milk, Banana Milk and Peach Milk flavoured Mentos, a mini-milkshake offering in a single bite.

Brand manager Claire Powley said: “Mentos has seen major growth in recent years and is now the number four major mint brand. This new launch is part of a wider strategy to add breadth to our high performing Mentos candy range, and provide shoppers with a unique and innovative product.

“Our singles packs which launched earlier in the year have proved a hit and their differentiation from other products is already bringing new consumers into the category. With shoppers increasingly curious and experimental in the confectionery aisle, the introduction of the new multipack format, will allow consumers to trial the Shakie flavours and further boost sales of Mentos.”

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