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product news: M&M's introduces exclusive mixed bag
Published:  01 April, 2016

M&Mís is adding to its portfolio with a new limited edition sharing pack Ė M&Mís Mix.

The new offering from Mars Chocolate UK combines M&Mís Chocolate, M&Mís Crispy and M&Mís Peanut in one sharing pack, and will be available exclusively in independent retailers and Asda stores from 28 March.

Bep Dhaliwal, trade communications manager, Mars Chocolate, said: ďPacked with Crispy, Chocolate and Peanut M&Mís, new M&Mís Mix brings together all the favourites in one tasty bag, making it the perfect treat for sharing with friends and family on a Big Night In.

ďAs the Big Night In trend continues to grow, weíre seeing more and more consumers reach for bitesize products and this exciting new offering provides retailers with a great opportunity to tap into this trend even further, boosting those all-important impulse purchases.Ē

Colourful packaging is designed to stand out on shelves, and a range of POS and display solutions have been produced to support convenience retailers..

This year, Mars Chocolate UK is set to support the M&Mís brand with media investment of £8.5m, which will see M&Mís appearing on UK TV screens for 26 weeks throughout 2016.

0845 045 0042

www.mars.com