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product news: CCE revamps Relentless range

01 April, 2016

Coca-Cola Enterprises (CCE) is refreshing its £58m Relentless range with a new pack design and introducing a new flavour variant to further differentiate the brand in a crowded sector.

The roll-out will include £1 price-marked packs across the single can range.

As part of the move, the brand will also introduce a Passion Punch variant that is designed to tap into the growing popularity of punch flavours in Great Britain and will be available in a 500ml can.

There will also be a new 4 x 500ml multi pack in the brandís best-selling Origin flavour.

The launch of the new packs will be supported by a number of music-inspired in-store promotions across the year. The promotions will be linked directly to a new marketing campaign that is intended to strengthen appeal to the brandís target consumers.

Caroline Cater, operational marketing director at Coca-Cola Enterprises, commented: ďFor many, our Relentless range is a lifestyle in a can, targeting people with a passion for urban culture and music, so itís important we continue to offer a product thatís relevant in an increasingly crowded sector.

ďThis new look and supporting marketing campaigns will help our customers promote the Relentless brand, with eye catching displays and money canít buy promotions, that will continue to tap into the rising popularity of energy drinks.Ē

08457 227222

www.cokecce.co.uk

Keywords: CCE, Relentless