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Cherry flavour for Diet Coke

03 February, 2006
Page 51 
Coca-Cola Enterprises is aiming to build on the continuing success of Diet Coke with the launch a new cherry variant. Volume sales of Diet Coke grew by 4.3% in 2005 and the brand has been increasing its appeal to men. New Diet Coke with Cherry has performed well in tests, with 75% of respondents saying they would buy it. The launch will be supported by advertising and sampling.