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product news: Ribena launches Very Berry variant

18 March, 2016

Ribena is launching a new Ribena Very Berry 500ml drink. Ribena Very Berry combines blackberries, raspberries and strawberries, to create a summer drink.

Ribena Very Berry will be available exclusively within impulse channels from 28 March, and the launch will be supported by in-depot activation throughout April, which runs alongside Ribena Light TV advertising throughout April and May.

Ribena marketing director Georgina Thomas said: “Ribena Very Berry is a really exciting development for Ribena. It’s performed excellently in taste tests and provides consumers with the perfect fruity summer drink. It’s the first time we’ve used this combination of berries and a stevia extract which allows us to reduce calories without compromising on taste.”

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Keywords: Ribena