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product news: Mars extends Galaxy Duet range

04 March, 2016

Mars Chocolate UK has added a brand new combination to its Galaxy Duet range - Galaxy Duet Toffee & Popcorn. The new single bar is available now with an RRP of 60p.

A dedicated TV push will support the launch, with a media spend of £600,000 seeing the ‘Moon River’ advert - featuring local artists, Chanele and Bxnjamin - return to UK TV screens for four weeks. The new product will also have a strong presence across social media and digital platforms thanks to a dedicated online launch.

In-store, retailers will be able to choose from a range of POS and display solutions, including pre-filled units and front of store display.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “We’re thrilled to be building on the success of Galaxy Duet Cookies & Cream and Caramel & Shortcake variants with the introduction of Galaxy Duet Toffee & Popcorn. Both of our original Galaxy Duet singles have performed well and we’re confident this new combination of indulgent toffee and popcorn pieces will prove equally irresistible to consumers.

“With dedicated investment in TV and media helping to ensure the new product is front of mind for consumers, we encourage retailers to ensure the product is placed in a prominent location instore and use the POS materials available to create visible and eye-catching displays.”

0845 045 0042

www.mars.com

Keywords: Mars, Galaxy Duet