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product news: Walkers extends PMP range

08 January, 2016

Walkers has extended its 50p price-marked pack (PMP) range with the addition of Squares. The new pack follows the 50p PMP launch across Walkers core ranges in the summer of 2015.

The new Squares PMP format will be available from the beginning of this month and is intended to offer an incremental sales opportunity for retailers, while providing value for price savvy shoppers.

0118 930 6666

www.countsformore.co.uk

Keywords: Walkers, PMP, Squares