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Promotional boost

06 January, 2006
Page 45 
Glendale is promoting its newly enlarged Yankee snacking range for block merchandising and multi-buy promotions.
The latest Yankee products can be microwaved or oven-heated and include filled baguettes and the recently launched Yankee Burritos, both in three flavours. There are also three burger lines and three hot filled-bread varieties.A single facing of each product is said to make for an appealing, compact display.All products are price-marked with an ‘every day low pricing’ policy, at 99p. Competitive trade pricing and volume discounts give retailers the option of multi-buy pick and mix promotions. 0161 736 8652