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product news: Grace Foods adds PMPs

11 December, 2015

Caribbean food and drink specialist Grace Foods is adding a £1 price-marked pack (PMP) to its Grace Aloe Vera Drinks range.

The company aims to accelerate growth of its 500ml range with a limited edition £1 PMP on its Original, Strawberry, Mango and Peach variants. Packs will be available from January 2016.

Grace Foods UK brand manager Giuseppe Vullo says: “Shoppers are increasingly looking for value but do not want to compromise on taste and quality. Our new, striking £1 price-marked packs will help retailers meet this need as well as raising on-shelf awareness of Grace Aloe Vera Drinks and tapping into the huge levels of demand in recent years for delicious tasting, functional soft drinks with natural health benefits.”

Vullo concludes: “The new £1 pack will reassure shoppers that they’re getting great value and will help to attract new customers to the range looking for alternative soft drink options to help make a healthy start to the new year. We’re expecting record sales of Grace Aloe Vera Drinks this year, retailers should stock up to make sure they’re part of this great opportunity.”

01707 326555

www.gracefoods.co.uk