Forecourt Trader

Mad scramble for Creme Egg

06 January, 2006
Page 44 
Cadbury Creme Egg, the best-selling chocolate snacking product between January 1 and Easter, is back in stores.
Cadbury Trebor Bassett has spent 4m improving the product and its wrapper to ensure every egg is fully covered with foil.The eggs will enjoy multi-media support, including TV advertising emphasising the fun credentials of the brand.Eye-catching point-of-sale materials are available to help retailers maximise impulse sales. 0870 191 7343