Forecourt Trader

Firing up more sales

06 January, 2006
Bord Na Mona, the Irish supplier of instant winter fuel brands for real fires, is stepping up its trading relationships and distribution channels in the UK following a successful launch last year.
Distributed in the UK by Rectella International, media predictions of a big freeze this winter have helped boost sales as customers stock up.The range includes a number of convenience products designed to give a real fire within minutes, such as Firepak an instant lighting fire in a bag that burns for up to four hours and Firelog. Other products available include Cracker Jack fire lighters and Snug A Fire peat briquettes.The winter fuels range benefits from a national public relations campaign to support the trade listings and increase consumer awareness. 01282 478224