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product news: KP celebrates SnacKPartners first year

20 November, 2015

A year after its national launch KP Snacks says the SnacKPartners initiative has proven to be an invaluable business tool for hundreds of retailers looking to maximise their crisps, snacks and nuts sales. Working in partnership with convenience and independent retailers across the UK, the category driven programme has helped drive significant and repeated sales.

Following trials with its initial six retailer ambassadors, which delivered an average sales uplift of 40%, this year the snacks brand embarked on a six-week tour of over 150 independent convenience stores, completing a renovation of crisps, snacks and nuts fixtures and putting the tried and tested category advice into place.

This time round, participating retailers benefited from a dedicated team, comprehensive planograms, advice and merchandising solutions to make the most of the category. An impressive 76% of retailers surveyed following the relays said they would recommend SnacKPartners to other retailers, and 60% said it was easier to manage a tighter range.

Matt Collins, trading controller convenience and wholesale, KP Snacks, comments: “Our SnacKPartners programme has been pivotal to category growth in hundreds of stores across the UK and we’re extremely proud of its success so far. The convenience channel is a priority for the crisps, snacks and nuts category and we remain committed to working with independent retailers to ensure they are receiving the right type of customised category advice and support that they need to grow their business.

“With planned strategic promotions and exciting NPD from our big brands, we have big plans to take SnacKPartners to another level in 2016. Watch this space for more detail!”

Atul Sodha, owner of Londis in Harefield, says: “We saw massive increases through the initial SnacKPartners trial and by continuing to follow these disciplines we’ve managed to maintain those sales.”

Raaj Chandarana, owner of Premier in High Wycombe, comments: “SnacKPartners fills that gap that we’re all craving – how do I organise my crisps and snacks? How do I bring it all together? And it’s that organisation that is key. Since partnering with KP Snacks, we’ve seen a boost in our sales of crisps and snacks which is mainly due to dual siting, expanding the category and tailoring to the demographics accordingly.”

snackpartners@kpsnacks.com