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Ferrero campaign trail

04 November, 2015
Page 46 

In a bid to ensure that Ferrero Rocher, Ferrero Collection and Raffaello are completely unmissable this year in the lead up to Christmas, Ferreo is launching three multi-platform campaigns for the brands, worth a combined investment of £3.6m. For Ferrero Rocher, digital, TV and video-on-demand activity together with nationwide sampling kicks off on November 9. TV support for Ferrero Collection begins on December 7 while for Raffaello, there's press advertising, video-on-demand and digital activity and nationwide sampling all starting this month. 01923 690300