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product news: Metcalfe adds stevia innovation

16 October, 2015

Metcalfe’s Skinny is ending the year with a London Underground advertising campaign.

The adverts will reveal the newest innovation to hit the Metcalfe’s Skinny popcorn range. Made with natural stevia extract, Metcalfe’s Skinny Cinema Sweet is the first of it’s kind in the UK and, according to Metcalfe’s Skinny, has 67% less sugar than all other sweet varieties on the market.

Max Rees, managing director for Metcalfe’s Skinny, said of the campaign: “Our 2014 TV advertising was centered around a playful creative that really showed off the fun side of our brand personality.

“This latest tube advertising campaign is a move away from that, really focusing on our products and range. Popcorn has seen phenomenal growth year on year and we couldn’t be more excited to continue to promote our brand and this category to more people.”

www.metcalfesskinny.com