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product news: KP Snacks unveils PMPs

09 October, 2015

KP Snacks is stepping up its support for independent convenience retailers with the introduction of two £1 price-marked packs (PMPs) across its McCoy’s and Space Raiders brands.

The new packs are being launched as a result of consumer insight revealing that price-marked larger sharing bags are growing at 21% year-on-year.

Matt Collins, trading controller convenience, KP Snacks comments: “Price-marked sharing packs have a larger value share than standard sharing packs, and are particularly popular within convenience where shoppers are looking for the best impulse deals on brands they know and love.

“McCoy’s and Space Raiders have been huge favourites for many years, so we’re confident that these bigger, great value packs will be a massive hit with consumers and retailers alike.”

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www.kpsnacks.com