Forecourt Trader

Turnover doubles with Mace fascia

06 December, 2005
Page 10 
Forecourt owner Nandan Kumar, who has two sites in Peterborough, has doubled the turnover in one of his stores since embracing the new-look Mace Express. Nandan’s success coincides with news from Palmer & Harvey McLane’s symbol division that the number of Mace Express members is up 20% on last year to 200. In addition, 50 outlets have been rebranded with the new-look fascia which was introduced earlier this year.
Nandan’s Little Hampton Service Station has undergone a complete refurbishment in the past six months so it features the new Mace Express fascia and Vision, the group’s top-tier internal refurbishment scheme. The refit included a store extension plus the installation of wooden flooring, counters, shelving and ceilings.The manager at Little Hampton, James Townsend, said: “The forecourt has become a modern, clean and more inviting place to shop and we’ve noticed a difference in our customer profile since the work was carried out. The turnover has risen to £18,000 a week – double the takings of before.”P&H prides itself in providing an on-going service via a network of sales developers who visit sites on a regular basis. Said James: “Our developer was with us from the beginning and spent a good three days with us merchandising and planning the store. I was very impressed – he really mucked in. His help meant that we were up and trading within four days of the refit.” He added that he enjoyed working with P&H because of the flexibility the company allowed.