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product news: Nestlé launches on-pack activity

25 September, 2015

Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines including Yorkie, Toffee Crisp, Rolo and Drifter.

Available from 5th October, the promotion will offer Yorkie Milk, Yorkie Raisin and Biscuit, Toffee Crisp, Rolo and Drifter impulse lines at 2 for £1 in price-marked packs. Non price-marked packs will also still be available.

A Nestlé UK & Ireland spokesperson said: “Price-marked packs are known to benefit both shoppers and retailers alike, with shoppers feeling like they are getting a bargain while retailers benefit from an increase in sales. For retailers looking to capitalise on this promotion we recommend displaying the range of featured packs together in an off-shelf display.”

0800 6378 5385

www.nestle.co.uk