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Caramac gets bagged

16 September, 2015
Page 72 

estlé Confectionery's Caramac brand is moving away from its bar format for the first time in its history with the launch of a Caramac Buttons sharing bag. The 110g pack has an rrp of £1.59.

Launched in the UK in 1959, Caramac is known to have a loyal, hardcore following.

Nestlé reckons the new sharing bag format will enable more opportunities for the brand to be shared.

A Nestlé UK & Ireland spokesperson said: "There is an excellent opportunity to extend Caramac into growing areas of the confectionery category such as sharing bags."

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www.nestle.co.uk