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product news: Nestlé extends Caramac range

21 August, 2015

Nestlé Confectionery’s Caramac brand has unveiled a new launch which heralds a move away from a bar format for the first time in its history.

The new Caramac Buttons sharing bag (110g) has an RRP of £1.59, with stock available from 31st August.

Launched in the UK in 1959, Caramac is known to have a loyal, hardcore following. The new sharing bag format will, for the first time, enable more opportunities for the brand to be shared with friends and family.

A Nestlé UK & Ireland spokesperson said: “Since it was launched more than 50 years ago, Caramac has been a mainstay of confectionery fixtures across the UK. While it has its hardcore following of fans, its classic caramel flavour also ensures the brand has broad appeal and therefore there is an excellent opportunity to extend it into growing areas of the confectionery category such as sharing bags.”

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www.nestle.co.uk