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R for Royals

01 November, 2005
Page 52 
Value cigarette brand Royals has been relaunched with a more modern image by British American Tobacco (BAT UK).
New-look packs sport a striking contemporary design aimed at making the brand more relevant to today’s adult smoker. The Royals letter ‘R’ gives instant brand recognition and complements an updated colour scheme.A senior BAT UK brand manager said: “The whole cigarette category is changing. The value-for-money category is attracting over 800 new customers a day. Updated Royals will help retailers take advantage of that.”New packs are available now in 10s, 20s and 24s. A dedicated field trade marketing team is working on the launch. 0800 444 236