Forecourt Trader

product news: Walkers celebrates Bring It Back launch

14 August, 2015

Walkers is celebrating the launch of the ‘Bring It Back’ range rolling out across the nation, with a depot takeover and twitter competition giving retailers the chance to win stock.

The depot takeover will take place on Thursday 20th August at Bestway Batleys on Abbey Road. From 10am, the first 50 retailers that visit the Walkers team in depot will win a free case of ‘Bring It Back’ stock for their store. The Walkers team will also be on hand sampling the latest flavours, giving away POS materials and offering merchandising advice on how to maximise sales for these limited edition flavours.

For those who are unavailable to attend the depot, Walkers is offering the chance for 10 retailers to win a free case of ‘Bring It Back’ stock via a new twitter competition. From Thursday 20th August until 10th September, retailers will need to vote on twitter for the flavour that they would like to bring back to the Walkers portfolio.

For a chance of winning, retailers must follow and tag the trade Pepsico twitter handle: @PepsiCo_UKTrade, use the hashtag: #WalkersBringItBack and include an image of the Bring It Back pack they would like to bring back.

Matt Goddard, field sales director at PepsiCo, commented: “We’re thrilled to be celebrating the launch of the ‘Bring It Back’ range with the introduction of two competitions, giving retailers the chance to win stock.

“At Walkers we continue to demonstrate how we support and excite independent retailers with our latest campaigns. We know that our flavour campaigns are popular with shoppers, therefore this new campaign will drive excitement for the category, whilst also helping retailers to boost sales.”

The range is available in single packs (RRP £0.57), grab bags (RRP £0.89), a six-pack multipack (RRP £1.50) and a 24-pack multipack (RRP £4). This latest flavour promotion will be supported with a new TV campaign, digital and in-store shopper marketing.

Keywords: Walkers