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Hamlet's happy new packaging

01 November, 2005
Page 51 
Gallaher is relaunching Hamlet cigars in ‘Happiness’ packs for Christmas where ‘Happiness’ will replace the Hamlet brand name on fives and 10s packs.
The fives will also contain a series of humorous tales to amuse smokers.Jeremy Blackburn, Gallaher’s trade communications manager, says cigars are a profitable line and retailers should be aware that they are particularly popular at Christmas. 0800 163 503