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product news: Britvic introduces Halloween flavour

22 July, 2015

Britvic Soft Drinks is extending its offering this Halloween with the launch of a new limited-edition Strawberry, Apple and Grape flavour for its Robinsons Fruit Shoot No Added Sugar range.

The ‘Strawbrainy’ variant will be available to order until mid-October, and the launch is expected to coincide with Halloween-themed activity in-store and boost seasonal sales this autumn.

‘Strawbrainy’ contains no added sugar*, no artificial colours or flavourings and 11% real fruit juice. The enticing blend has been created to excite existing consumers, while encouraging new shoppers to buy into the Robinsons Fruit Shoot range during the Halloween season.

Kirsty Hunter, brand director for stills and future brands at Britvic Soft Drinks, commented: “We’re really excited to be launching ‘Strawbrainy’ as a limited edition for our Robinsons Fruit Shoot range and are sure it will create a real buzz within the kids soft drinks segment in October. Halloween is hugely popular in the UK and we’re confident that by offering shoppers a new flavour from a range that kids love, we will be able to grow sales of the range even further, whether at home or on-the-go.”

0845 7581781

www.britvic.co.uk