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Big Oil's big deal

01 November, 2005
Page 8 
Big Oil has signed a deal with Siemens Building Technologies to provide it with installation, maintenance and support for its in-store digital media network.
Big Oil has signed a deal with Siemens Building Technologies to provide it with installation, maintenance and support for its in-store digital media network.The fuel price specialistís digital media solution aims to generate additional revenue streams for retailers from both local and national advertising as well as by promoting products and services with real-time digital pos content. Darren Briggs, managing director of Big Oil, said that with this partnership in place, Big Oil could offer an in-store media deal for the entire UK retail petroleum forecourt sector.