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Mini makeover

11 June, 2015
Page 64 

Cadbury Mini Rolls have been the subject of a packaging refresh plus there are two new additions to the core range as well as two limited editions. The new packaging has brighter, bolder and more appealing colours on pack in a bid to create more impact on shelf.

The two new additions to the core range are raspberry and chocolate orange while banana and cola are available as limited editions for six months. Cadbury Mini Rolls are currently back on TV in a burst of advertising its first in over eight years.

The £72m brand is currently bought by 9.6 million households in the UK (IRI data).

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